WAC project · Music / Creative Project
THE NEW AFRICA
defined
The Brief
A Vector song commissioned by Universal Music Nigeria.
The Story
Commissioned by Universal Music Nigeria. Vector song project.
WAC's Role
Creator / operator
What Came Out
- The New Africa Short Film — film
- The New Africa Mini-Pieces — short film series
- The New Africa BTS Film — behind-the-scenes film
Outcome
A campaign architecture designed to make the song the soundtrack to a larger cultural story rather than a conventional music video.